When it comes to advertising on Amazon, businesses have two major routes: the self-service platform or the Amazon Demand-Side Platform (DSP). For brands that want professional guidance, partnering with specialized DSP companies is often the most effective choice. These companies bring advanced expertise, audience targeting, and campaign management tools that go beyond what most sellers can handle alone. This is why understanding the list of Amazon DSP companies becomes crucial for sellers, vendors, and agencies who want to maximize their Amazon advertising results. In this guide, we will explore top DSP providers, explain what they offer, and show how they can help businesses unlock growth on Amazon.
What is Amazon DSP?
Amazon DSP, or Demand-Side Platform, is an advertising solution that allows brands to programmatically buy display, video, and audio ads both on and off Amazon. It enables advertisers to reach new audiences, re-engage past customers, and create multi-channel campaigns that drive brand awareness and sales. Unlike Sponsored Products or Sponsored Brands, DSP campaigns work on a larger scale, making them ideal for businesses that want to expand their market reach. This is where professional DSP companies step in, as they provide the strategic direction and execution needed to fully leverage this powerful tool.
Why Businesses Partner with Amazon DSP Companies
While it’s possible to use Amazon DSP directly through Amazon’s self-service option, most businesses prefer to partner with DSP companies. These agencies bring industry experience, advanced analytics, and strategic approaches that help sellers maximize return on ad spend. Working with such companies ensures campaigns are optimized, targeting is precise, and ad creatives are tailored to convert. That is why knowing the list of Amazon DSP companies can help brands choose the right partner for their growth journey.
Benefits of Working with Amazon DSP Companies
Partnering with DSP companies provides multiple advantages that go far beyond basic advertising. One of the most important benefits is access to advanced audience insights. These agencies can help brands discover who their customers really are, what their shopping habits look like, and how to target them across multiple touchpoints. Another benefit is time efficiency, as businesses no longer need to spend countless hours managing bids, placements, and reporting. Agencies take care of the complex details, freeing sellers to focus on product development and customer experience.
DSP companies also provide creative expertise, ensuring that ad messaging aligns with the brand’s identity while still being tailored for performance. This combination of creativity and data-driven execution often results in campaigns that achieve both awareness and conversions. Additionally, these companies bring the advantage of scalability. Whether a business is selling a single product or managing an entire portfolio, DSP partners can adjust campaigns to meet changing needs, making growth more predictable and sustainable.
Top Amazon DSP Companies
Quartile
Quartile is a leading name in Amazon advertising, offering end-to-end campaign management powered by artificial intelligence. They specialize in automating DSP strategies while keeping human oversight at the core. Quartile provides insights into shopper behavior, allowing brands to reach audiences across the buying journey. Their data-driven approach ensures campaigns are continuously optimized for performance, making them a strong choice for brands looking to expand through DSP.
Channel Bakers
Channel Bakers is known for blending creative storytelling with data-backed advertising strategies. As an Amazon DSP partner, they help brands not just advertise but also build a narrative around their products. Their campaigns often integrate video ads, programmatic display, and retargeting efforts to boost visibility. With their global presence and experience with large consumer brands, Channel Bakers is a trusted DSP company that brings a balance of creativity and measurable results.
Tinuiti
Tinuiti is one of the largest independent performance marketing firms in the United States, with a strong focus on Amazon DSP. They provide full-funnel advertising strategies, ranging from awareness campaigns to purchase-driven targeting. Tinuiti also integrates DSP with broader marketing channels, ensuring that Amazon ads complement social, search, and retail media campaigns. Their expertise in multi-channel optimization makes them a popular partner for both small and enterprise-level businesses.
Adlucent
Adlucent takes a performance-first approach to Amazon DSP, focusing on driving measurable outcomes for its clients. They use deep analytics and proprietary technology to create campaigns tailored to specific audiences. By leveraging machine learning and predictive modeling, Adlucent ensures ads reach the right shoppers at the right time. Their transparent reporting and emphasis on ROI make them a valuable DSP company for brands looking for accountability in their ad spend.
Incrementum Digital
Incrementum Digital is an Amazon-focused agency that helps sellers and vendors scale with DSP campaigns. Their team provides personalized account management, ensuring that each campaign is aligned with the client’s goals. From audience segmentation to creative optimization, Incrementum Digital takes a hands-on approach to maximize advertising performance. Their strength lies in combining Amazon-native expertise with a flexible, client-focused model.
Pacvue
Pacvue offers a unique combination of technology and managed services for Amazon DSP. Their platform allows brands to monitor performance in real time and make adjustments quickly. Pacvue’s team helps businesses identify growth opportunities and optimize campaigns for profitability. They are especially strong in providing competitive insights, making them a great choice for brands in highly competitive categories.
Jungle Scout Cobalt
Jungle Scout is widely known for its product research tools, but its Cobalt platform also offers Amazon DSP services. Cobalt is designed for enterprise-level brands that want to integrate advertising with product insights. The platform helps businesses understand market share, track competitors, and run DSP campaigns that are informed by real data. This makes Jungle Scout Cobalt a powerful solution for brands looking to scale strategically on Amazon.
Perpetua
Perpetua is a performance-driven Amazon DSP company that uses automation and AI to optimize campaigns. Their platform provides clear insights into ad performance, helping brands understand exactly how DSP contributes to sales. With an easy-to-use dashboard and dedicated account managers, Perpetua simplifies complex programmatic advertising. This makes it especially appealing for businesses that want both control and support.
Flywheel Digital
Flywheel Digital specializes in retail media and is a strong Amazon DSP partner for global brands. Their approach combines advanced technology with creative execution, ensuring campaigns deliver both reach and impact. Flywheel Digital has a reputation for working with enterprise clients across categories like consumer goods and electronics. Their ability to manage large-scale campaigns makes them a go-to for businesses aiming to dominate their niche on Amazon.
Acadia
Acadia is a full-service agency that offers Amazon DSP alongside other digital marketing solutions. They focus on integrating advertising with content, SEO, and brand strategy. Their DSP services emphasize storytelling, ensuring ads connect with audiences on an emotional level. Acadia is especially useful for businesses that want to align Amazon advertising with broader brand-building efforts.
Choosing the Right DSP Company for Your Brand
With so many companies offering DSP services, the right choice depends on a brand’s size, budget, and goals. Some businesses may benefit from automation-heavy platforms like Quartile or Perpetua, while others may prefer creative-focused agencies such as Channel Bakers or Acadia. Enterprise brands with global reach often lean toward firms like Tinuiti or Flywheel Digital, which can handle complex campaigns across multiple markets. The key is to match a company’s strengths with your business’s specific needs, ensuring that your advertising dollars are spent effectively.
FAQs
What is the difference between Amazon DSP and Sponsored Ads?
Amazon DSP allows advertisers to run programmatic display, video, and audio ads both on and off Amazon, while Sponsored Ads focus on keyword-based placements within Amazon’s marketplace. DSP is more about audience targeting and brand building, whereas Sponsored Ads are often sales-driven.
Can small businesses use Amazon DSP companies?
Yes, small businesses can absolutely work with Amazon DSP companies. While some agencies focus on enterprise clients, many also offer packages designed for smaller sellers who want to expand their reach without managing campaigns alone.
How much does it cost to use Amazon DSP companies?
The cost varies depending on the agency and the level of service. Some DSP partners require a minimum ad spend, often starting at a few thousand dollars per month, while others are more flexible. It’s best to discuss your budget upfront to find the right fit.
Do Amazon DSP companies guarantee results?
No company can guarantee results, but reputable DSP partners provide clear performance reporting, regular optimizations, and strategic recommendations. Success depends on factors like budget, competition, and product quality, but working with an experienced DSP company significantly improves your chances.
Conclusion
Partnering with the right Amazon DSP company can transform the way a brand grows on the platform. From AI-powered automation to creative storytelling, each agency on this list of Amazon DSP companies offers unique strengths that cater to different business needs. Whether you are a small seller looking to build awareness or a large enterprise aiming for market dominance, choosing the right partner ensures that your advertising spend delivers measurable results.
The most important step is to clearly define your goals before partnering with an agency. If your objective is rapid sales growth, performance-driven firms like Adlucent or Incrementum Digital may be ideal. If your brand needs stronger creative messaging, Channel Bakers or Acadia could be better suited. For businesses with international ambitions, Tinuiti or Flywheel Digital provide the scale and expertise needed to operate globally.
