The United States is divided into unique television regions known as Designated Market Areas (DMAs), which help advertisers, broadcasters, and media planners understand where audiences are concentrated. A comprehensive List of DMAs by State makes it easier to see how television markets operate across different regions and why certain cities dominate local media landscapes. Each DMA represents not just a geographic zone but also a cultural and economic hub where advertising messages, local news, and entertainment reach millions of homes.
List of DMAs by State
New York DMA
The New York DMA is the largest and most influential television market in the country, covering not only New York City but also parts of New Jersey and Connecticut. This region has an enormous population, offering advertisers access to a highly diverse audience. The market is known for its dominance in finance, fashion, politics, and media, making it a hotspot for national and international campaigns. Television networks and cable operators in this DMA set trends that often ripple across the entire nation. The presence of iconic media houses ensures constant competition and innovation in broadcasting.
Los Angeles DMA
The Los Angeles DMA represents the heart of the entertainment industry and is the second-largest television market in the U.S. Stretching across Southern California, it includes a culturally rich audience that is as diverse as it is influential. Hollywood’s presence within this market gives it a unique global significance in both content creation and media distribution. Advertisers value the Los Angeles DMA for its ability to shape cultural trends and drive consumer behavior nationwide. Its combination of glamour, business, and technology keeps this DMA central to the media landscape.
Chicago DMA
The Chicago DMA covers Northern Illinois, parts of Indiana, and Wisconsin, making it a powerful Midwest television hub. Known for its economic diversity, the market includes industries such as finance, manufacturing, education, and healthcare. Chicago’s strong sports culture, political influence, and business environment make it a highly valuable market for both local and national advertisers. The television stations here have historically played a major role in shaping regional news and public opinion. With millions of households under its reach, the Chicago DMA remains one of the most competitive markets.
Philadelphia DMA
The Philadelphia DMA extends across southeastern Pennsylvania, southern New Jersey, and northern Delaware, forming a culturally rich and historically significant region. It ranks among the top media markets because of its large, engaged audience and its mix of urban and suburban viewers. The city’s deep political and cultural history also influences the kind of programming and advertising that thrives here. For advertisers, this DMA represents a balanced opportunity to reach both working-class households and affluent suburban communities. Its close proximity to New York further enhances its media influence.
Dallas Fort Worth DMA
The Dallas Fort Worth DMA, often called the “DFW market,” dominates North Texas and ranks among the largest in the country. It serves as a central hub for business, technology, and cultural growth in the southern United States. The region has a fast-growing population, which makes it an attractive market for advertisers seeking both diversity and expansion. Sports, business, and entertainment all play a major role in shaping this DMA’s media identity. As the Texas economy continues to boom, the DFW DMA is becoming even more significant on a national scale.
San Francisco Oakland San Jose DMA
This DMA covers a large portion of Northern California, including the Bay Area, Silicon Valley, and surrounding communities. It is recognized as one of the most technologically advanced and innovative regions in the world. Advertisers benefit from reaching a highly educated and affluent audience, especially in areas tied to technology, finance, and entrepreneurship. The diversity of the population also creates a broad range of media consumption habits. This makes the Bay Area DMA essential for national and international marketing strategies.
Washington, D.C. DMA
The Washington, D.C. DMA is unique because it includes the nation’s capital and parts of Maryland and Virginia. As the political hub of the United States, it attracts audiences interested in government, policy, and international affairs. The region also boasts a strong business community, elite universities, and a multicultural population. This combination creates an environment where advertising can be highly targeted and effective. For news broadcasters, the D.C. DMA plays a critical role in shaping national conversations.
Houston DMA
The Houston DMA represents Southeast Texas and is one of the fastest-growing media markets in the nation. Known for its energy industry and diverse cultural makeup, the region provides access to millions of households. The growing Latino population adds to the multilingual media opportunities for advertisers. Sports, healthcare, and global business all contribute to the identity of this market. Houston’s size and influence continue to expand as its economy grows stronger.
Atlanta DMA
The Atlanta DMA encompasses much of Georgia and has become a dominant media market in the Southeast. Atlanta’s role as a transportation hub, business center, and cultural landmark makes this market highly influential. The presence of global companies like Coca-Cola and CNN adds further significance to its media reach. Advertisers in this DMA can tap into both urban and suburban audiences with diverse interests. Its steady population growth ensures long-term media importance.
Boston DMA
The Boston DMA covers Eastern Massachusetts, Southern New Hampshire, and parts of Rhode Island. As one of the nation’s oldest cities, Boston’s strong identity comes from its history, education sector, and healthcare industry. The presence of top universities creates a highly educated and affluent audience base. Sports culture is also central to this market, with teams like the Red Sox, Patriots, and Celtics drawing massive attention. Advertisers consider Boston vital for reaching New England households.
Phoenix DMA
The Phoenix DMA includes the city and its sprawling metropolitan area in Arizona. Known for its rapid growth, the market has expanded significantly over the past few decades. Its population includes a mix of retirees, young professionals, and a growing Hispanic community. This combination provides advertisers with opportunities across different demographics. With its sunny climate and sports appeal, Phoenix continues to gain importance as a major southwestern DMA.
Seattle Tacoma DMA
The Seattle Tacoma DMA stretches across Western Washington and includes a thriving population tied to technology, trade, and innovation. Companies like Microsoft, Amazon, and Boeing are deeply tied to the region, shaping its economic and media profile. Advertisers benefit from a tech-savvy, well-educated audience with high purchasing power. The region’s sports teams and cultural diversity add further strength to its television market. As Seattle grows, its DMA influence only deepens.
Detroit DMA
The Detroit DMA covers Southeast Michigan and remains a central hub for the auto industry. While Detroit has faced economic challenges, it continues to represent an important Midwest television market. The strong cultural history and deep sports loyalty of the region make it a valuable area for advertisers. Auto companies in particular rely heavily on this DMA for brand visibility. Its mix of urban and suburban audiences creates a balanced advertising opportunity.
Minneapolis St. Paul DMA
Known as the Twin Cities market, the Minneapolis–St. Paul DMA covers much of Minnesota and parts of neighboring states. It is recognized for its highly educated population, diverse economy, and active cultural scene. This market offers a mix of urban innovation and traditional Midwestern values, making it unique for advertisers. Strong community ties and an engaged audience base help sustain this DMA’s importance. The sports culture of the region further strengthens its media identity.
Miami Fort Lauderdale DMA
The Miami–Fort Lauderdale DMA represents South Florida and is famous for its international flair. With a strong Latino and Caribbean influence, it is one of the most multilingual markets in the country. Advertisers appreciate the opportunity to reach audiences in both English and Spanish. The tourism industry and vibrant nightlife also shape this DMA’s media landscape. Miami’s role as a gateway to Latin America makes it crucial for global campaigns.
Denver DMA
The Denver DMA covers much of Colorado and is a central media hub for the Rocky Mountain region. Its population is growing steadily, with young professionals and outdoor enthusiasts making up a significant portion. The economy here is driven by technology, energy, and tourism. This diversity provides advertisers with opportunities across multiple industries. Denver’s sports scene and cultural life make its DMA an appealing market for advertisers nationwide.
Orlando DMA
The Orlando DMA is centered in Central Florida and is known worldwide for its tourism and entertainment industries. Home to theme parks like Walt Disney World and Universal Studios, the region attracts international attention. Advertisers find great value in reaching both permanent residents and transient visitors. The area’s population is also growing rapidly, adding to its long-term media strength. Orlando’s unique blend of family entertainment and business opportunities ensures its DMA influence.
Cleveland Akron DMA
The Cleveland Akron DMA represents Northeast Ohio and has a strong industrial and cultural background. While manufacturing has declined, healthcare, education, and business services drive its economy today. Advertisers find this market attractive for its loyal sports fan base and diverse population. Local news stations have historically played an influential role in the region. Its balance of urban and suburban households makes it a consistent DMA for media planning.
Sacramento Stockton Modesto DMA
This Northern California DMA covers the state capital and surrounding cities. It is a growing market with a mix of politics, agriculture, and suburban development. Advertisers in this DMA can reach audiences tied to state government and farming communities alike. Its close proximity to the Bay Area also adds to its media relevance. As Sacramento expands, its influence in the regional television landscape grows stronger.
Portland DMA
The Portland DMA spans much of Oregon and Southwest Washington, with a reputation for progressive culture and environmental awareness. It is known for its creative industries, technology sector, and engaged communities. Advertisers can tap into audiences with strong local pride and unique lifestyles. Sports and outdoor recreation are central to this DMA’s media identity. The Portland DMA is highly valuable for reaching younger, socially active households.
Charlotte DMA
The Charlotte DMA covers much of North Carolina and is a leading banking and business center in the South. It has grown rapidly in recent decades, attracting both families and professionals. Sports, business, and education all play roles in shaping the region’s media landscape. Advertisers benefit from reaching a balanced mix of urban and suburban households. Charlotte’s rising prominence ensures its DMA will continue to expand.
St. Louis DMA
The St. Louis DMA includes parts of Missouri and Illinois, creating a diverse and historically significant market. Known for its sports loyalty, cultural heritage, and industrial past, it remains important in the Midwest. Advertisers can rely on strong community engagement and a broad consumer base. The region’s television stations have a long history of shaping local identity. This DMA continues to be a vital media hub for surrounding areas.
Tampa St. Petersburg DMA
The Tampa St. Petersburg DMA in Florida is recognized for its growing population and thriving tourism industry. It offers advertisers opportunities across demographics, from retirees to young professionals. Sports, beaches, and business combine to shape the region’s identity. Its balance of year-round residents and seasonal visitors makes it unique for media strategies. As Florida grows, this DMA’s influence grows with it.
Pittsburgh DMA
The Pittsburgh DMA represents Western Pennsylvania and is deeply tied to its industrial and cultural heritage. While steel once defined the city, today healthcare, education, and technology drive its economy. The region’s loyal sports culture and strong sense of community make it an appealing market for advertisers. Local television stations remain central to public life here. Pittsburgh continues to be a cornerstone DMA for the Northeast.
Conclusion
Understanding television markets is essential for businesses, broadcasters, and advertisers seeking to connect with audiences effectively. By examining this detailed List of DMAs by State, it becomes clear how each region shapes the media environment and consumer engagement. From New York to Miami, every DMA reflects the culture, economy, and lifestyle of the people it serves. Together, they form the foundation of American television and advertising strategy.
FAQs
What does DMA stand for?
DMA stands for Designated Market Area, which refers to a geographic region where local television viewing is measured and targeted for advertising.
How many DMAs exist in the U.S.?
Currently, there are 210 recognized DMAs in the United States, covering the entire nation.
Why are DMAs important for advertisers?
DMAs help advertisers understand where audiences are concentrated, making it easier to deliver targeted messages effectively.
Are DMAs the same as cities?
Not exactly. While many DMAs are named after major cities, they often include surrounding suburbs and even parts of neighboring states.
Which is the largest DMA in the U.S.?
The New York DMA is the largest, covering more than seven million television households.
How often are DMA rankings updated?
DMA rankings are updated annually, reflecting changes in population and television viewing habits.
